FUKENGRÜVEN

Ok, I will make it short. : FUKENGRÜVEN is not a bad word or so. Even though as a german I thought first, it is another F*** word.
Well, what happens if a company, in the case Volkswagen, makes some advertisement with the german word: Fahrvergnügen ?
Yes, nobody outside germany or a german speaking country can really understand and speak the Umlaut Ü, They don't understand the whole word so it kind of evolves to a new word. This new word is FUKENGRÜVEN - the americanized Fahrvergnügen / driving pleasure.

See a german news article at the Wirtschafts Woche: http://www.wiwo.de/technik-wissen/fukengrueven-95043/

Many VW's have a sticker on their back. Just google some images on Fukengrüven and you will see what I am talking about. So, now finish this Kindergarten and back to Maloche :-)